Our Mission

Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.


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Our Impact

AdoptUSKids | www.AdoptUSKids.org

Our Impact
19,000 adoptions of children mostly age 8+ since 2004

This campaign raises awareness of adoption of children from foster care and drives prospective parents to AdoptUSKids.org to learn more and start the adoption process. Since the campaign launched in 2004, more than 33,000 families have registered to adopt.

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Recent AdLibbing Posts

Ad Council's official blog on all things social marketing

  • News of Note: November 7

    Lava Mae Brings Mobile Showers to San Francisco’s Homeless A crowdfunding campaign by Lava Mae, a San Francisco-based nonprofit, is bringing over 7,350 homeless people mobile shower and sanitation services.…

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  • November’s ADmirable Roundup

    We’ve witnessed some pretty impressive creative work since our last ADmirable post, so we’re rolling out with a second ADmirable roundup of stories you can’t miss: Child Helpline International has…

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